What is CPM, CPC, CPA and CTR ?


CPM means Cost Per Thousand. (M is the Roman numeral for thousand – and so Cost Per Thousand).

This is the amount you will pay the ad-network or website publisher to show your ad a thousand times on their website or across their ad-network.

Whether your ad is shown only once to each visitor (Unique Impressions) or any number of times – is something that you will have to work out with the nad-network or the website.

CPM rates were once (pre yr 2000 bubble-burst era) as much as $75, but have now dropped to as little as $1 CPM.


CPC means Cost Per Click. This is how much you would pay the ad-network or website every time a visitor clicks on your banner. CPC rates can be as high as $3 per click or as little as 5 cents per click. It depends on your product and your market – amongst other factors, the more competition there is – the higher you will probably end up paying as you compete with competitors.


CPA means Cost Per Action. The Action could be any of the following types of actions – A visitor clicking on your banner coming to your site and filling up a simple enquiry form (CPR – Cost Per Registration) , or if the visitor makes a purchase (CPS – Cost Per sale). It could be a flat fee or a percentage commission of the sale made. Affiliate-Networks like commissionjunction , linkshare and clickbank have very good software systems in place to track all this and provide statistics to online merchants and publishers on their network of websites.

I have explained in detail what an Affiliate Network is, in another section. They basically, allow publisher websites to sign up for free so they can start earning commissions on sales arising out of the traffic they send to online merchants. The Affiliate Network tracks all this using their system and code merchants and publishers are required to place on their website. Publishers can sign up for free mostly, and in some cases online Merchants are required to pay a one time setup fee and possibly a monthly fee with commissions – eg. As in commissionjunction. A very popular site that is free to Merchants is Clickbank network.


CTR is Click Through Rate. This is the percentage rate at which people click on your ad banner. If your banner ad is seen by 100 people but clicked by one person – then it’s CTR is 1% or .01

Similarly, if your ad banner is seen 100,000 times and in the same time period it is clicked 2000 times – then your banner CTR is 2% or .02 .

This is how we calculate CTR …

(Number of Clicks / Number of impressions) x 100

Example, for above case it would be -

(2000 / 100,000) x 100 = .02

CPM, CPC or CPA … which is best for my ad campaign?

Your choice will depend on various factors. Sometimes companies such as Pepsi, would just like to enforce their brand and be seen across many websites, without any need for the user to click on their banners. This is a brand hammering strategy, and a CPM deal would be preferred.

Apart from the above mass branding effort, the decision to go for a CPC, CPM or CPA ad becomes a calculated decision when you have a product that you want to sell on your website.

Would you pay the publisher for only visitors he sends you? or would you pay him for every thousand ads he displays for you?or would you pay him a commission on sales from visitors he sends you?

This is tricky. You may need to read the paragraphs below slowly, or even several times over to get the gist of what I am saying …

To help you decide, you should first run a pilot CPM campaign that will help you gauge results. Your CPM campaign and number of Clicks on your banner, will let you know exactly what your CTR (Click through Rate) is for your banner.

Your CTR will help you decide your campaign type – CPM or CPC ? If your CTR is high, you should go in for a CPM, if its low you should go in for a CPC.

The reason for this is simple. If you have a low CTR then you would rather only pay for the low traffic that comes to your site. If your CTR is high , then you don’t mind paying CPM – because your cost will not escalate for more and more visitors that come to your site, but will remain the same.

I will explain the above, with a couple of examples -

Example 1

Lets suppose a website that you want to advertise on charges a CPM of $5.00 and a CPC of 50 cents.

And, you need to decide if you should go in for CPM or CPC ?

Lets suppose you first buy 1,000,000 impressions.

This works out to $5000 ($5 per 1000 impressions x 1000)

Now lets suppose your CTR is not good and is 0.2 % (or 2 clicks per 1000 ads)

Now, you need to calculate the amount you will pay of you had bought a CPC.

If your CTR is 0.2% and you display 1,000,000 ads, then this works out to …

.002 x 1,000,000 = 2000 clicks.

So essentially you have paid $5000 for 2000 clicks or $2.50 per click!!

This means that I am better of buying on a CPC basis, because one click there costs me only 50cents! And if I go for CPC, then I will get 10,000 clicks for $5000 … which is 5 times more than the clicks i get in the CPM model (2000).

Example 2

Lets assume that your banner ad turns out to be very good and gets a very good CTR of say 5%

Now you need to decide ..CPM or CPC.

Lets analyze as above -

I paid $5000 for 1,000,000 ads at 5% CTR

That means 5% x 1,000,000 ads were clicked on , which equals

= .05 (5%) x 1,000,000 = 50,000 clicks!

So for $5000 i got 50,000 clicks.

Now, if I had bought on a click basis, then at the CPC rate of (50cents) I will pay

50,000 x $0.50 amount for 50,000 clicks, which is $25,000 (5 times what I would pay with CPM, for the same traffic)

So, I am better of buying with a CPM system for this banner ad campaign

What about CPA ?

I have dedicated a separate chapter for this. This system is gaining popularity slowly. It seems to be the fairest system of all the three methods – specially when you are selling a product or service. Both Google and Yahoo are leaning towards taking their CPC system into a more fair and measurable CPA system. Google has recently launched Google Analytics and Google’s version of PayPal (Google Checkout) – that is a positive and firm step towards its CPA plans.

Selling ad-space on your website – how much can you charge?

Nowadays CPM rates have fallen from highs of $50 to $10 to $2 in many cases.

If you have high traffic you may approach ad-networks, and they will serve out the ads for your website. They will give you a piece of code to insert into the pages of your website. You will get a Username and Password to login to a control panel area on the ad-networks main website, to see how your site is performing. Ad-networks pay you based on CPM or CPC, depending on what their client (the advertiser) opt for. They will take from 40% to 60% commission. This is acceptable, considering the fact that they get you the clients and revenues, and they have to manage all the advertising technology and payment systems.

Most of these ad-networks require that you have a certain number of impressions per month to qualify to become part of their network of websites. For example, DoubleClick requires at minimum 5 million monthly page impressions. There are many mid sized networks, like Advertising , fastclick , ValueClick (only CPC, owned partially by DoubleClick) and even smaller ad networks like, burstnet . You should visit adbalance to get a complete list and brief on popular ad networks.

Banner Management Software

If you would like to manage your own Clients and their banner ads for your website, you will need to develop an ad-serving engine or license a third party engine and install it on your website. You can get a list of free and paid software scripts that you can install on your website from cgi-resources.com or hotscripts.com

Source by Vishal Lamba

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Advantages of PHPFox Web Development

Today PHPFox offers the best solution for the development of social networking websites. With over 1300 Plugins, Multilingual Support, WYSIWYG Editor and many more advanced features, it builds the most powerful Social Networking Websites and Community Portals.

A few out of the many advantages of using PHPFox for your Social Networking Website Development are mentioned as follows:

Ease of use

PHPFox provides easily customizable tools for managing online data transfer, making the uploading and downloading of files easy and reliable. This is especially important for social and community-based websites, where the sharing of information is the most common feature and needs to be handled well. Professional PHPFox designers and developers realize the long-term advantages of using PHPFox and are extremely keen on working on projects for this platform.

This means that employing the services of a PHPFox developer company isn’t too expensive, and thus, the costs of making your own social network are a lot less than they used to be. And, since these types of websites are among the highest rated in terms of traffic and user interaction, they are also highly profitable.

Advertisement space

PHPFox makes it easy to management of banner space. Consequently, affiliate marketing and advertising becomes easy and can be very profitable. Of course, some notions about marketing are necessary to make this a profitable endeavor, but most of the professional PHPFox developers can offer you guidance and can create your website from scratch in a way that encourages affiliate marketing and can prepare you for long-term content management.


PHPFox is extremely well suited for the use of various plug-ins, and PHPFox plug-ins are mostly free, which means that you will end up saving valuable resources when employing a professional PHPFox Developers.

Configuring and maintaining PHPFox plug-ins is also fairly straightforward and easy, so once you’re on your own and your completed website has been delivered, you won’t have great difficulties in utilizing and expanding the already built-in plug-ins.


PHPFox was developed in 2005, but initially, it was riddled with security threats, bugs and stability issues. It took almost a decade for PHPFox to be refined to the level of quality it provides today. But, now that all its main issues have been solved, it becomes evident that PHPFox is the best-suited platform for running large social website platforms.

It now offers multi-language support, RSS feeds, news feeds, chat systems, free plug-ins, quiz and event managers, forum and poll modules, user profiles and account managers, galleries for photos, videos and music, and much, much more.

So, it is high time you get on the trend train and start running and managing your own social network website. All you need is expert PHPFox Development Services from a reputed Web Design Company.

Source by Siddhartha R C

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World Wide Dreambuilders Review – A System for Amway

World Wide Dreambuilders was founded in 1997 by Ron and Georgia Lee Puryear and is a leading organisation in network marketing promotions for Amway Global. The bulk of Amway’s total sales are generated from Independent Business Owners (IBO’s), which are essentially their sales reps.

An IBO can build their business in a few different ways. One is by making individual sales to consumers, making a 35% retail mark-up on the products and gaining a commission of 2.9%. Commissions can only be made if the IBO does a minimal of approximately $300 in sales. An IBO can build volume by personal consumption as well, which helps in attaining minimum volume for commissions. IBO’s also get a discount on the products they purchase from their store for internal consumption.

Purchases of products can also be made on an IBO’s website, which is a corporate copied site. An IBO is able to name their own personal website and use it to re-direct to their affiliate site where clients can then make their purchase or an IBO can order product for personal use.

The most widely used method for creating success with Worldwide Dreambuilders’ is the word of mouth advertising done in recruiting other IBO’s. The idea is that when you sign-up recruits in to the program, you create more reach in word of mouth advertising for Amway’s products. One thing that is critical to not making this a pyramid scheme is that there must be a minimum of $145 of product sold to consumer clients in order to receive downline performance bonuses.

In a nutshell:

  1. You sign-up, begin buying from your own store as much as possible.
  2. You tell people about your store and create clients that buy from you.
  3. Tell people about the business opportunity, and receive bonuses for their volume created

World Wide Dreambuilders’ recruitment program also has an elaborate means to train and mentor its IBO’s. This is done by hosting training/recruitment seminars in local hotel conference centers, distributing motivating audio and reading material for personal growth, and promoting the importance of strong family values.

Seems like a very legitimate business plan. I’ve attended the hotel seminars and the regional ones, which can host as many as tens of thousands of people and I have to say they are pretty motivating and can provide great leadership training. I was involved with Quixtar from 2003-2005, which was a rebranded Amway but has since rebranded again back to Amway Global. I learned a lot about how to lead a team and gained a ton of personal selling experience so my time with Quixtar didn’t go exactly sour.

Now, here is the list of disclosures that Amway posts on all of its recruitment flyers. This is directly from the horse’s mouth and the information comes from an internal analysis by Amway in the year 2000:

  1. The average monthly Gross Income for all “active” IBO’s was $115 (U.S.)/$181 (Canada).
  2. Approximately 66% of all IBO’s of record were found to be “active”
  3. “Active” means basically to have attempted to make a sale once in that year.
  4. “Gross Income” means retail sales minus cost of goods sold plus the amount of commissions retained (in normal people words, after all is said and done, how much money did you make?)

If you are wondering if this program is a scam it most certainly is not. The Federal Trade Commission views Amway’s Sales and Marketing Plan as the benchmark for all other network marketing companies. People who are successful, not just in network marketing opportunities but in all forms of financial success, would agree that hard work, perseverance and a constant strive for learning and personal growth are key elements. This would be a major part of World Wide Dreambuilders’ success. Wikipedia has a great explanation of the difference between MLM’s and pyramid schemes if you are just beginning to look into that type of marketing.

The only improvement I’d like to see with World Wide Dreambuilders is utilizing online marketing to generate sales. Their websites never come up on the search engines so they are in a sense just a means to buy, not a way to attract clients into the business. Things like blog writing and utilizing social media is just the tip of the iceberg to the opportunity being lost by only using word of mouth advertising.

Source by Adam Vetter

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Become a Full Blown Lead Broker

Want to become a full blown lead broker? Here is your opportunity. Still buying leads? Stop!

Leads, leads, we need more leads, that’s what my business partner used to say. Isn’t it true? No matter what kind of business you happen to be in, it’s a never ending, ongoing search, the lifeblood of our business or businesses. The concept isn’t rocket science, but finding and maintaining that steady supply is tireless and can become very expensive and tiresome. These are the simple facts..There are more ways to find them and generate leads than I care to even mention here.

O.K. Enough about what you already know. What’s a once and for all, get it done, not have to worry about again solution? This has been a project under development for several years, from the research, legal work, consulting etc. What I will be teaching is how to take a large set of database leads and though a proven series of processes, filter and clean lists for immediate use for any business. Learn to create your own Cherry Lists. Whether your involved in any type of traditional business, marketing online or offline or both, network marketing, affiliate marketing, multi-level marketing, business opportunity marketing, training, coaching, etc., this process will work for you.

Need to learn how to run a successful mail order business? Doing flyers, postcards, newspaper ads, magazine ads? That will be taught as well. How about magazine ads? No problem. I have access to all of the sources and have made special arrangements with numerous vendors you may choose to work with. How would you like to be able to able to build lead lists that the top 3 lead brokers in the country will sell for you, and you profit? Those arrangements are also in place. Our group thought it was high time to give people the chance to be on the other side for a change. Let’s level the playing field here. Here is another question for you.

Do you know the difference in the mindset between Internet marketers, multi–level marketers, affiliate marketers, opportunity marketers and so forth. There are big differences and sometimes subtle differences. These are things one must understand in building e a responsive list. unfortunately, many marketers believe anyone with a pulse and a credit card that they can get to opt-in to website or data capture page is a potential prospect, nothing could be further from the truth. If you are interested in learning about the lead broker business, how to create highly targeted lead lists, and many other invaluable lifelong skill sets.

You may contact through my resource box or through my website.

Dave Knop

Source by Dave R Knop

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Equity Method Accounting Makes a Big Difference

Equity method accounting is used when an investing company owns stocks of another affiliate company. There are several different ways of accounting for this ownership, but this method is perhaps the most popular.

Equity method accounting factors in the increase or decease in profits of the invested company. These differences are usually unrealized and not actually obtained by the investing company. The increase or decease is, of course, calculated on the percentage of stocks owned and does not account for dividends paid. For example, if an investor owns 100 shares of an affiliate’s stock. And if that stock increases 10%, only those 100 shares will reflect the 10% increase. The investing company will then record that increase as profit on their ledger.

Before going further, it is important to note that if a parent company owns over 50% of a subsidiary company, equity method accounting is not allowed. Consolidated companies are required to combine the financial figures into one statement for the group of entities.

This information, found through equity method accounting, can be very helpful to a company. If understood correctly, the profits or losses of affiliate companies can help forecast the total equity of the company. This total equity can show trends of upward or downward value of the investing company.

If this information is wrongly considered, the effects can leave the company high and dry. Dry, in this case, meaning out of money. If the profits found with the equity method are considered physical liquid assets, the company’s operating capital will be wildly off the mark. This is why it is very important to understand that equity method accounting determines value of investments, but rarely shows finances that can be readily used.

Equity method accounting highly increases the appearance of financial standing. Including all investment gains as profit really boosts the income side of the balance sheet. A major advantage to padding this stat is the likelihood of getting loans, raising capital, or getting investors.

Just think, as a loan officer, if a company showed records of $100,000 in profits instead of $75,000. That makes a big impact on whether or not to give a loan and how much to loan out. This scenario works the same for the decision of an outside investor or joint venture opportunity.

Other factors exist as to whether or not an investing company uses equity method accounting or not. There are tax requirements for the amount of investment in the affiliate company. If the investor has significant influence or not and the percent of ownership plays a role in using this method of accounting as well.

Source by Joe Coffee

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Who Wants to Be a Millionaire? A Review of My Millionaire Mentor

My Millionaire Mentor Review

Who wants to be a millionaire? Everyone! And yes, this opportunity promises to make you one in a matter of months. But hey, don’t we know that if there is something that sounds too good to be true, it is likely to be not true? Whenever we see any opportunity that promises a lot of money very fast, and with minimal efforts, it is natural to feel a little skeptical about it. There are thousands of such scams on the internet which claim to let you into a secret which will make you a millionaire in a matter of months. But eventually, you just end up spending your precious time and your hopes are dashed when time passes by and you make no money at all.

However, My Millionaire Mentor seems to be slightly different from all those false promises that are strewn around the internet. So let’s try and figure out whether this is actually a good opportunity or yet another internet money making scam.

What is My Millionaire Mentor?

My Millionaire Mentor is Ryan Matthew’s personal website where he offers to train fifty internet newbies and teach them a six step secret which will make them earn anything from $1000 to $5000 per day. Wow! That’s a lot of money, right? But what does one have to do in order to earn this kind of money? That is precisely what millionaire Ryan Matthews wants to teach you.

He is going to personally coach the first fifty people who sign up for this program, and he promises to let them in on the secret which has made him earn around $11 million in just two years. He adds that in order to make that whopping amount of money, he had to work for only an hour per day! When you see his San Diego beach house and his neat set of supercars, it seems like a fantasy. And when he promises that you can have all of that, it seems to be an even more unlikely proposition.

Ryan Matthews also adds that this process is completely risk free, and does not involve going to your friends and family to sell a particular product. He makes it very clear in his promotional video that you will not be a salesperson of any kind. Moreover, he guarantees that there is no way that you can lose money by participating in this program. So what is this program all about? Read on to find out more.

Is My Millionaire Mentor A Good Opportunity?

In the promotional video for the company, we find people from different walks of life thanking Ryan Matthews for completely transforming their lives. One instantly identifies with those people. All of us have debts and mortgages that we struggle to pay, even though some of us work on two jobs. We spend all our days working hard to pay off our debts, while the best times of our lives just pass us by. Who wouldn’t want to spend more time with their kids rather than working in office on a Saturday night? Moreover, there are so many other financial pressures that we have on our shoulders – like college funds, home loans, health worries – that we hardly find time to follow our dreams and live our lives to the fullest.

Thus, when an opportunity like My Millionaire Mentor comes to us, it is absolutely alluring. But the thing is, the internet is full of many financial scams which claim to transform your lives, but end up taking money from you. All of us have been disappointed many times through various such programs that claim to make us millionaires but end up taking our own hard earned money.

So we need to be very careful before getting into any such program which offers easy money. My Millionaire Mentor states it very clearly that it is a scheme which has long term returns. On the plus side, that means that your grandchildren can enjoy the fruits of your labor. However, on the other hand, it means that it will take some time before you can earn some real money for yourself.

How Does My Millionaire Mentor Work?

It is clear from the promotional video on the website that the product is basically a free traffic source that you will get unlimited access to if you become a member of this program. The other benefits include special coaching by Ryan Matthews over the phone. He will personally mentor you on how to best use his product and maximize the profits for yourself. Once you become a member of what Matthews calls a secret millionaire club, you will have access to the various tips and tricks that will help you to make money. It is also mentioned in the video that the way in which you will make money is 100% legal, moral and ethical.

So once you have access to the free traffic source, you will get clients who will pay you $1000 to $5000 a day for sending them traffic over the internet. Internet traffic is basically all the clicks that lead people to different website. According to Ryan Matthews, he has access to clients who are ready to pay that much amount of money for access to your traffic. In effect, you will be an internet traffic broker who will work with millionaire Ryan Matthews to coordinate internet traffic and redirect it to your clients.

Basically, it is an opportunity where you will be doing affiliate marketing. Affiliate marketing is an actual money making source on the web where you get paid for traffic that you send to your client’s website. And if you have access to a good traffic source which you can turn on or off at will, it is possible that you will make a lot of money online.

There are six steps to making this work – but that is classified information which you will get access to once you become a part of this program.

How Can You Make the First $500 Through My Millionaire Mentor?

In the promotional video, Matthews promises you that once you become one of the private members of the My Millionaire Mentor program, you will earn $500 and much more in the first month. In fact, you can around $5000 a day, without even leaving the comfort of your home. And to top it all, you just need a computer with an internet connection to do this job.

In order to become a private member, the entry fee is $1000. But in effect, you pay only $49 because you are refunded $500 immediately. You get your money back immediately, and Ryan Matthews guarantees that you don’t have to spend a penny more than $49 to get into this program.

Matthews also tells that by becoming a private member, you will get to be a part of a highly regarded company that is going to be the next big billion dollar internet empire in times to come. Though it is a speculation, in the internet age, anything is possible.

The process which Ryan Matthews is going to teach you is actually a very simple process which many people have used on the internet in order to make money. It is called affiliate marketing. Affiliate marketing is basically a process through which you send traffic to the websites of your clients. And for each click that leads a person to your client’s website from your source, you get paid a certain amount as commission. And if you have access to a source from where you can send millions of clicks to your clients, you will seriously earn a lot of money online. So, technically, My Millionaire Mentor is a concept that could actually earn if you serious money if Ryan Matthews actually handed out a free traffic source to you.

Pros and Cons of My Millionaire Mentor

It is evident that this is a program which appears to have some sort of risk. But then, that is life. There are certain risks that one has to take, especially if you want to be a millionaire.

Technically, Ryan Matthews is asking for just $49 from you for getting access to a private group where you will be coached on the secrets of making money on the internet. This scheme does not have an MLM structure, and you need not sell anything. It is absolutely legal, and all you have to do is broker internet traffic.

Moreover, once you sign up, you get an immediate return of $500, which is a very good proposition. If you really get that money, it is a fantastic deal. Especially since you could go on to make more money in following months.

One of the cons of this entire program is that by watching the promotional video, you get to know very little about the process. There are many things which are not spelled out clearly, which makes it difficult to take the plunge and actually subscribe to the scheme and be a part of the millionaire mentor club.

However, the testimonials from the various people who have tried this out spells out that there are people out there who are making money from this program. And that is exactly what makes you want to go ahead and try it.

Another con of this program is that earning money through affiliate marketing can sometimes be a very slow process. But this is something that Matthews tells you in the promotional video itself. It is a long term investment plan whereby you will take some time to earn money.

But on the other hand, Ryan Matthews is also promising to let you on into a secret six-step process which will make the money making process much faster. So once become a part of the secret millionaire club and get to know the secret process which gives you access to more traffic, you might be able to make serious money online. And the success stories that are shared in the promotional video clearly say that people are making money quite fast. In fact, one woman said that she made more money through My Millionaire Mentor in two months than she had made in two years.

Now, that is something!

The biggest minus of this entire project is previous experience. Whenever we hear about something that promises to give us a lot of money without working hard, it raises our suspicions. Also, there are thousands of scams on the internet which make a fool of people who do not have sufficient knowledge about the topic and subscribe to various programs hoping to make money. In the end, they realize that all of it was a scam.


The good thing about My Millionaire Mentor is that you get to see people for whom this process has worked, and that tends to give you some courage to go ahead and take the plunge. What you need to do is hear Ryan Matthews for yourself. Go to his website and have a look at his promotional video. If you feel that what he is saying is worth giving a try, you can go ahead and become a private member of the millionaire club. It is a conscious decision that you need to take for yourself, now that you already know the pros and cons of the program.

If you think that this is yet another money-making scam on the internet, don’t sign up for it. However, if you think that this program really has the potential to completely turn your life around, go ahead and become one of the protégés of Ryan Matthews. After all, every one of us dreams of having a Lamborghini parked at our garage, and a wonderful, spacious home from where we can see the sunset with our loved ones. There are some dreams that can be fulfilled when you become a millionaire, and if you are a person who nurses such dreams, you might want to try out My Millionaire Mentor to see what’s in store for you.

Source by David Morgan

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Tips To Help You At Making Money Online Quick

There are many people who have learned to succeed at making money online and being able to work from home. There is a vast array of different opportunities online to earn income and depending on what you decide to do will determine what you can accomplish in terms of income. The best first step may be to determine what are your strengths and try to find an opportunity that matches with what you are good at. For instance, if you enjoy and are good at making videos then you could consider creating a YouTube channel and posting videos there on topics that help solve people’s problem on a particular topic and if you get enough views then you could make good money from the advertising commissions.

Make money playing video games:

Are you good at playing video games? You could consider starting Twitch stream and if you can develop a strong following it is possible to make decent income from donations and sponsor income. If you do decide to do this then make sure you get the best possible internet connection with fast upload rates. If you enjoy typing and filling out forms then you could consider looking into filling out surveys for income. If you are good at programming then you could look for jobs at sites like Elance or Fiverr where the work can all be done from home. Do you have good article writing skills? You could consider starting a blog about topics that solve people’s problems and if you are able to get a lot of traffic then you could monetize it with advertising like Google AdSense or with relevant affiliate offers.

CPA affiliate marketing can be another good way to make money. This involves sending targeted traffic to offers that usually involve filling out a form or competing a short survey. Once the prospect successfully completes the form you will get paid a fee. The advantage to promoting these types of offers is that you do not need to complete a sale so conversions can be high if you are able to pick the right offers. It can be tough to get accepted into a CPA network so make sure to appear professional and be confident in your abilities if an affiliate manager decides to call you for an interview. Remember that you will be bringing them business so do not appear desperate. Take advantage of some of these tips to help you be more successful at making money online working from your home.

Source by Jenny Tomlinsones

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The Differences Between Niche Marketing and Mass Marketing

Niche marketing and mass marketing have many differences, the most common of which is the size of the market or group being targeted. Aside from targeting a smaller market, a niche marketer has a particular focus and knows which group he needs to concentrate on. In most cases, niche marketing focuses on markets that are not reached by mainstream providers. On the other hand, mass marketing deals with big numbers and an even bigger community. If a mass marketer targets parents, a niche marketer will go smaller, targeting the more specific group of single parents.

In mass marketing, the focus is normally on attracting as many customers as possible. The big challenge, however, lies in the fact that the target market is one whole big chunk and it will be a Herculean task just getting all the customers to like the product. Marketers will need to break down this big customer group into smaller ones. If the mass marketer’s target market are parents, he will have to find a way to create different segments, like one for married parents, another for unmarried parents, a third group for single parents, and a fourth group for divorced or separated parents. The list can go on and on as the marketer tries to look for more segments; one can be based on the parents’ age group and another can be on the financial capabilities of the parents. It’s a long and tiring process.

Now, for niche marketing, it is an entirely different process. Since the target market is already small, concentrated and narrowed down, there is no need to break down the market into different segments. The customers are already properly identified. If the niche focuses on single parents, it becomes easier for the marketer to gather information from the customers. It will be easier for him to reach out to his customers and find out what they need and what they want.

Another noteworthy difference between mass marketing and niche marketing is the fact that mass marketing uses expensive forms of media to reach out to the people. Marketers and their agencies/companies spend thousands of dollars advertising on radio and television. Niche marketing, for its part, has a budget that cannot support mainstream media advertising. The most common forms of advertising strategies used by niche marketers are the electronic mail and snail mail (post office mail). Niche marketers may also use networking for their advertising needs. Ever since the advent of the Internet, niche marketers have found it easier to attract customers. By just making sure that their website is informative, attractive, and relevant, they will be able to draw in customers who are searching for the product or services that they offer.

Taking into consideration these differences, it is therefore safe to conclude that the best option for effective advertising and marketing is the niche process. Niche marketing is the way to go for those who want to bring their businesses and products to greater heights.

Source by Mike Paetzold

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Massive List Building With Rebrandable Reports

If you want to build massive subscriber lists that will make you a ton of money, you need to use viral marketing tactics within your list building system. Viral marketing is about getting others to spread the word about your web pages and products. Building a massive list gets a whole lot easier when you get a lot of people to help you do it!

Using “rebrandable” reports is an essential technique to use if you really want to build a huge list … quickly!

To encourage your visitor to sign up to your list, you need to offer your visitor a compelling reason to do so. A simple way to do this is to give away a free digital report that offers information specific to the niche subject you’re building a list for.

Here’s the critical viral element though … make your free report “rebrandable”.

Allowing your subscriber to rebrand your report gives them a great incentive to pass it on to others.

What does rebrandable mean?

Well basically, when you allow your subscribers to rebrand your report, you’re allowing them to change some of the url links in the report to their own affiliate links. This encourages your subscriber to give your report away to others because it will be your subscriber who then gets paid an affiliate commission from the sales your report generates!

Ok, so you lose affiliate commissions, but thats a small price to pay for the additional longer term subscribers your getting, subscribers you wouldn’t be getting had your report not been distributed for you.

Remember your prime goal is to build a huge list as quickly as possible, not to worry about losing the odd affiliate sale along the way.

To make rebrandable reports successful in terms of exploding your list, you “must” leave the reader of the report with a compelling need to visit your site in search of further information. Your report therefore must include a link to a squeeze page on your site where your reader can access some critical information or valuable free gift.

If you fail to include this compelling reason to visit your site, you’ll lose the viral benefits because your report will be passed on to many people, but they won’t come back to your site and join your list!

To learn more about how to actually:

- rebrand your report

- create a valuable report with killer viral content

- target your report to the exact needs of your niche

- design a high converting squeeze page

you should visit the web site below.

Building a large subscriber list is the best way to make a lot of money online, both short term and longer term. Once you have your own list you can make money whenever you want for the cost of your time writing a short email. A list is a valuable asset.

A rebrandable report with a compelling reason included for the reader to visit your site is a potent viral marketing tool, and I highly recommend that you use them as part of your list building armoury.

Source by Richard Taylor

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Just Released, How Stay At Home Moms Are Making More Than Their Husbands

More and more moms are jumping into the stay at home business because this gives them the freedom to select a flexible and convenient time and make thousands of dollars monthly doing what they love. In the United States for example, this has been a popular trend as more and more moms are joining this realm every day.

Working from home comes with lots of benefits where moms can make more than their husbands without sacrificing time with the kids or leaving the house. Here are some examples of work at home jobs for moms can do to help supplement the income for the family.


With no doubt, blogging has been a very rewarding stay at home job for many moms because it doesn’t require any prior experience. Once you have a good command for English language, then you’re good to go. A lot of stay at home moms have been making over $5,000 per month.

This could be sharing tips on anything from cooking, health issues or just about anything you have a passion for, there are always people who will find what you share valuable.

Freelancing Sites

Freelancing sites like Fiverr, Upwork and Freelance have turned lots of work at home moms into internet millionaires. This is where you can showcase your portfolio and have customers from all walks of life patronising your services.

These freelancing sites have categories of different digital works where you can choose a service you master and deliver it from the comfort of your home and rake in hundreds of thousands of dollars every month. A lot of husbands who go to a regular daytime job don’t make even half of what these freelancing moms can earn.

Affiliate Marketing

Almost every online business that makes money for people involves buying and selling of certain products and or services. Affiliate marketing is simply the art of marketing other people’s products where you earn certain percentage as high as 70% from the product sale.

Lots of stay at home moms are already leveraging this opportunity where they make as high as high as $25,000 in total monthly sales. There are many affiliate programs like ClickBank and Commission Junction that can make this dream a reality.

Get Paid for Your Opinion

Your opinion matters a lot and can be an easy way for you to earn extra income online spending less time. There are thousands of online surveys out there where stay at home moms can make up to $10,000 monthly answering simple questions on online surveys.

Companies can pay any amount of money to get people answer simple questions about a new product they release before they finally launch it to the public. SurveyClub, Global Test Market and Swagbucks are few of such survey sites.

Grab your free report here.

Source by Donna Gain

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